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Weekly
Stories of modern business.
The Courier Weekly, our flagship newsletter that provides useful stories, tips, tricks and simply good advice on how to get stuff done.
21 January 2022
Brands have recently been beefing up their budgets for out-of-home advertising – think billboards, digital screens, posters, pretty much any marketing message that's in a public space – and it seems to be getting more effective, too: a recent survey found that 45% of Americans pay more attention to outdoor advertising now than they did before the pandemic.
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14 January 2022
Thrifting used to be pretty DIY, with shoppers rummaging through bins and racks of secondhand clothing hoping to hit the jackpot. But, these days, you're more likely to find gold via a search bar. Recommerce – the economy around buying secondhand – has exploded in the fashion world in recent years and is set to grow even more; the resale market is growing 11 times faster than traditional retail and is set to be worth $84 billion by 2030 – more than double that of fast fashion.
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7 January 2022
Push your paperwork to one side and take a break. The ZigZag Sunset from design-focused brand Art of Ping Pong can transform any desk into a ping-pong table – plus, it can be hung on your wall so that it isn't in the way during meetings.
Read issueWorkshop
Insights, advice and know-how.
A weekly email explaining the relevance of one essential business concept to growing your business – featuring key terms, perspectives and useful tools.
Workshop 055: Customer education
An excellent customer education program will drive sales, improve usage and increase customer satisfaction. It'll also reduce the resource drain of solving complaints and queries. Here's how to guide your customers at every stage of their journey with your brand.
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Workshop 054: Thought leadership
A thought leader is someone recognized for their expertise and influence in a particular sector who shares their thoughts with the public. But here's the rub - it's not easy to do well.
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Workshop 053: Pivoting
Pivots can be major, like changing the entire business model, or something more minor, like focusing efforts on one product line. But how you do it, and when, is critical.
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