1. Get the basics right

There are some fundamental aspects of your website’s user experience that you’ll need to have in place – no matter the size of your business or what your product is – to keep customers around and engaged and willing to buy what you’re selling.

… and don’t forget your custom domain

Why is having a custom domain so important for a business? Well, beyond showing your customers that you provide a legitimate and professional experience, they do the following.

Help build your brand and promote brand consistency as customers will immediately understand whose site they’re visiting.

Improve your online discoverability as custom domains have a positive impact on your search engine optimisation (SEO). Mailchimp makes it easy for you to purchase a domain –