You’ll know that increasing the number of people visiting your website is critical to achieving your sales goals. But making the most of that traffic is key – you want to do all you can to make sure that more of your visitors are buyers than browsers.
Your brand identity – ie, the visual elements of your business, like your logo, colours, fonts and imagery – plays an important role in conveying who you are to customers and distinguishing your place in their minds. Mailchimp’s easy-to-learn website builder puts design at the forefront, allowing you to curate colour palettes and themes and apply them across your entire site in a few clicks.
This means reaching the right people using digital ads on Google’s ad network, or through their social channels. Whether it’s organic posts or targeted ads, social posts are particularly useful for spreading the word about promos and offers – a 2019 study by Buffer found that 73% of marketers found social media ‘somewhat effective’ or ‘very effective’ for their business.
By sending out emails to existing groups or segments within your audience list, you can promote products or offers you want to highlight and drive repeat purchases – a Mailchimp study showed segmented email campaigns garner 101% more clicks and a 14.32% higher open rate.
One great way of finding new customers is by using the customers you already have. Mailchimp’s Audience Lookalike Finder (accessible in selected plans) combines information on your company with its huge audience network to find new potential customers that are similar to your contacts – and who are, therefore, likely to enjoy your products.
Your marketing efforts need to be towards creating a single view for your customers, so no matter where they interact with you – be it through email, your website or on your social media channels – your business needs to always come across as the same, consistent entity.
Email automations – ie, sending emails to people automatically based on specific triggers – are very effective touchpoints and can reduce your workload. Read more about this on page 6.
Gone are the days of just reaching out to a customer on one channel – more is more when it comes to customer outreach. A recent study by software company Braze showed that when customers received outreach via two or more channels, engagement increased by