4. Increase sales and customer retention

Given the challenges of acquiring new customers, one of your main goals should be to make the most of the customers you acquire – and increase your customers’ lifetime value (CLV). Here’s how Mailchimp’s platform helps make that happen.


Mailchimp has smart recommendations that help you get your message to the right people using a proprietary intelligence engine. To learn how to best optimise your marketing efforts,

Why repeat customers matter

Despite small businesses often putting a lot of resources towards the acquiring of new customers, repeat customers remain the lifeblood of revenue – reflected by Adobe Digital Index’s finding that…


of an average online store’s revenue is created by


of the business’ customer base