4. Increase sales and customer retention
Given the challenges of acquiring new customers, one of your main goals should be to make the most of the customers you acquire – and increase your customers’ lifetime value (CLV). Here’s how Mailchimp’s platform helps make that happen.
Set up automations
Automated emails are a simple way to keep communication going with your customers. Once set up, they’ll automatically deploy based on the criteria you set – rolling into your customers’ inboxes and increasing your chances of making sales. There are three main types of automations
Relationship-building emails
Anything that strengthens the customer bond, like welcome, birthday or anniversary emails.
Conversion-driving emails
These directly help the sales process. Think: new product releases, product recommendations or purchase follow-ups.
Abandoned cart emails
Almost 70% of online shoppers abandon their carts before checking out – with these emails, you can bring customers back and encourage them to complete their purchase.
Plus...
Use retargeting ads
Using Facebook and Instagram, you can recapture the attention of people who have previously visited your website and remind them of your products when they’re browsing.
Conversion-driving emails
Purchase Likelihood, a tool also included on Mailchimp, looks at patterns in the behaviour of return customers to help you understand the likelihood of them making a future purchase. That info is super useful – it’ll let you focus and improve your marketing efforts towards those customers with a higher chance of buying.
Making it easy…
Mailchimp’s intuitive Customer Journey builder lets you design automated purchase paths for your customers based on the ways in which they interact with your business. It’s a tool that enables you to easily create personalised automations – and thereby increase sales.
Remember
Mailchimp has smart recommendations that help you get your message to the right people using a proprietary intelligence engine. To learn how to best optimise your marketing efforts,
Why repeat customers matter
Despite small businesses often putting a lot of resources towards the acquiring of new customers, repeat customers remain the lifeblood of revenue – reflected by Adobe Digital Index’s finding that…
41%
of an average online store’s revenue is created by
8%
of the business’ customer base
